With over 25 years in Art

& Digital Marketing, we

have won design, advertising  

& marketing awards in

Europe, the U.S. & Asia

The Company

Arts MediaLab empowers Artists with Personal Branding & Marketing Tools to increase Visibility, Reachability & Profitability.

We are a digital branding & marketing consultancy empowering sales-focused artists with strategic solutions to strengthen their personal brand, grow their creative business, access a global collector's market & sell more art.. 

... So, as Artists & Creatives, you can concentrate on your work, avoid the tech & marketing minefields, create what matters & sell more of your artistic specialty! 

We Work with You or We'll do it all For You!

  • Using your brand, your personal story in tandem with your talent, sets you both ahead & above the rest. Collectors want to know YOU. Lets get to work & get the world to know you!

  • We deliver game-changing Brand, Digital, Social & Marketing Strategies & the creative content to support it

  • We'll create & launch a strategic campaign for your upcoming shows, artist's talks or new work available 

  • Focused & targeted digital/social marketing to get you known, promote your work & drive client & collectors to your website, optimise conversion & sell more

  • Increase Your Revenue & Get Your Art into Collections of Buyers Around the World

  • Need a Beautiful Portfolio Website Built for SEO Driving Traffic Straight to Your Work? Yes We Do!

  • Access the Global Collector's Market & Sell More Art with Arts MediaLab! 

We're Digital. We're Global. We're all about The Artist.

Award-Winning Digital Marketing since 1996. 

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Branding & Digital Marketing

Tools to Access a Global

Collector's Market

Our Founder


Michelle Vanparys, Founder & Chief Marketing Officer


Michelle founded Arts MediaLab in 2021 after 25 years working in Digital Media, Branding, Marketing & close to a decade in the art world at Christie's. Michelle specialises in Digital Design, Sales & Marketing. Her passion lies in the Arts & helping like-minded creatives navigate Art Marketing & their business growth. 

Her clients, while creatives themselves, continue to voice how confusing, complicated & time consuming learning & executing what they need to know to produce favourable growth & sales in the ever-changing Tech, Digital/Social Marketing landscapes.


As a creator, art marketer & avid art collector, & armed with a deep professional career responsible for the creative digital solutions at many WPP, IPG & Omnicom digital media agencies in Europe, the US & Asia, Michelle's mission with Arts MediaLab is to help artists & creative entrepreneurs grow their markets to a global scale & realise higher sales. Reaching collectors or clients the other side of the world is no longer in the hands of galleries alone. The digital tools available to any of us today put our art and creative businesses in our own hands


With Arts MediaLab, Michelle has created a dynamic solutions based  springboard for sales-focused artists.


With options to be coached, guided & taught the latest digital marketing solutions or for those who recoil at the word 'strategy' (but also know social marketing is a relevant necessity)., Arts MediaLab offers 'done for you' solutions so artists & creatives can concentrate on their own specialty, avoid the tech & marketing minefields, do what they love & sell more art. 

Michelle has a Masters Degree in Digital Art & Communication from The School of Visual Arts in NY & a Masters Degree in Southeast Asian Art from SOAS in London.

Get in touch for a complimentary 'discovery' brand & marketing strategy call with Michelle.​

Thank you for contacting Arts MediaLab.

We will be in touch shortly.

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